🧩 Prompt framework

The CRAFT Prompt Formula

Use Context, Role, Action, Format, and Tone to make prompts clearer and more repeatable.

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C

Context

Give the situation, audience, background, and constraints.

R

Role

Ask the AI to act as a relevant expert or assistant.

A

Action

State the task clearly.

F

Format

Specify table, checklist, script, JSON, outline, or steps.

T

Tone

Set the style: friendly, professional, simple, persuasive, academic.

CRAFT template

Context: [background, audience, goal, constraints]
Role: Act as a [expert role].
Action: [specific task].
Format: Return the answer as [format].
Tone: Use a [tone] tone and avoid [things to avoid].

Example

Context: I run a small dashboard template website for Excel users.
Role: Act as an SEO content strategist.
Action: Create 20 article ideas that can attract evergreen traffic.
Format: Return a table with keyword, title, intent, and page angle.
Tone: Practical and specific. Avoid vague ideas.